Saga Cruises has formally announced what some of us have been expecting for some time. Namely, that the line will go all-inclusive following the introduction of it’s brace of bespoke new builds in January and August of 2020, respectively.
The two ships- Spirit of Discovery and Spirit of Adventure- will showcase the already included, hugely popular Saga USPs, including free door-to-door transfers, free insurance, and no extra charge on board restaurant reservations. But the addition of an all inclusive package on the drinks front will raise the appeal of the line to something possibly quite beyond it’s current, mandatory ‘fifty plus’ passenger demographic.
While this is undoubtedly a smart move on the part of Saga Cruises, it is also one that is gathering pace across the cruise industry as a whole. Remember that the British accented Marella Cruises is also going all inclusive effective from May, 2019.
Among the niche lines, ‘all inclusive’ has always been a tenet for the value and exclusive on board lifestyle that each offers. The likes of Crystal, Regent, Seabourn, Seadream Yacht Club and Silversea have offered just such inclusiveness for a decade and more now.
Coming just a small step down, Azamara Club Cruises went all inclusive some time ago, and it is surely only a matter of time before it’s main competitor, Oceania Cruises, does the same. Also, look out for the stylish, yacht like Windstar Cruises following along the same path in the not too distant future.
Potential passengers now want more inclusive fares more than ever. Even more traditional British lines such as Fred. Olsen and Cruise and Maritime Voyages are now adding very cost effective, per day drinks packages onto most of their cruises of more than five nights’ duration. On the USA oriented front, big lines such as Norwegian Cruise Line and Royal Caribbean also offer all inclusive drinks packages for purchase, though these must be arranged by Day One, and all passengers in the same cabin must participate.
Several factors are driving this; firstly, the relative weakness of the UK Pound against both the Dollar and the Euro is has bled UK travellers of around twenty per cent on average of their normal holiday spend, with the inevitable result that most of us are now getting more than a bit canny about which particular cruises we decide to splurge on in future. The continuing uncertainty about Brexit certainly does not help, either. And there’s mounting evidence that European passengers are beginning to shy away from US-centric itineraries in the current political climate as well. That last one could turn out to be a potential double whammy. Let’s hope not, for the sake of all concerned.
Interesting times, one way and another. As ever, stay tuned.