The Greek specialist line’s current itineraries are sound, well thought out, and perennially popular. And Celestyal is cautiously expanding it’s Eastern Mediterranean programme, with a new, Egypt accented itinerary that will run through until November, with the short, three and four day Aegean cruises resuming as early as February. Both have the hallmarks of being a considerable success.
In terms of overall quality, the Celestyal product has improved, year on year. The choice of on board food, together with its variety and taste, has go markedly better. service, too, has improved to a good level of standard for a four star product. And, with the Cuba market now abandoned for the foreseeable future, both the Celestyal Crystal and the larger Celestyal Olympia have been refocused on the short, lucrative three, four and seven day cruise runs out of Piraeus. The use of nearby Lavrion as an embarkation port seems to have been abandoned, at least for the moment.
By all accounts, both ships are sailing at or very near full capacity on a weekly basis. The current brace of ships present an alluring, totally authentic, Greek accented experience for those who prefer not to sail those fabled waters on one of the larger mega ships, where the accent is on the on board attractions, and the gorgeous landscape sprinkled around them is so often an afterthought.
value, too, is a premium selling point. Each Celestyal sailing comes as an all inclusive package, with most drinks and some selected shore excursions folded into the fare. Coupled with the ease with which these ships can access sites that those other, larger ships must bypass, all of this combines to give Celestyal Cruises- always a destination oriented product-a distinct edge in terms of these short Aegean cruises.
But Celestyal is also currently sitting on another ship that really merits gainful employment soon-the Majesty. For want of either a charter or a dedicated itinerary, this beautiful ship is currently spending the summer in lay up. As situations go, it’s quite incredible.
The ship ran a programme of short, three and four day cruises from March through April. I was on the last, four night cruise in April, and the ship-and her crew- was performing beautifully. Yet now, in peak season, she sits wining at anchor, while her two siblings continue to garner big passenger loads on the lucrative Aegean circuit.
Next year, the line will also welcome the return of the Spirit, when that ship finishes her final charter to Marella Cruises this coming November. So, Celestyal has to find itineraries and/or charterers for both her and the Majesty for next year. What to do?
Obviously, markets have to be sourced and developed with care, and especially so when you are a smaller, more intimate, niche cruise line. So the time for planning and promoting these two welcome, potentially very profitable returnees to the Celestyal stable is clearly at hand.
Possibly, one of the ships could be based on Marseilles, where the ability to tap the potentially quite large French market is obvious. A new, port intensive seven night itinerary that parallels the current, seven night Celestyal Crystal sailings out of Piraeus could well be a potential winner.
Imagine being able to overnight in, say, Sorrento, Ajaccio, or even Ibiza? Tie in another couple of ports- maybe Villefranche and Cannes, for instance-and the appeal of a smaller, more intimate style of cruising (and cruise ship) becomes obvious.
The other ship could, perhaps, be home ported in Malaga, and offer a series of three and four night cruise departures that showcase such glorious regional locales as Cadiz, Valencia, Cartagena, and the seldom visited island of Menorca.
We’re not talking about filing 4000 passenger plus mega ships on a weekly basis here.; those Celestyal ships typically carry around 1400 passengers each at most. And, were the company to start offering complete fly/cruise packages, including transfers and even an overnight hotel stay where necessary, then the global reach of these short, totally alluring cruise options becomes readily apparent. It’s also an option that Celestyal cruises should consider for the Greek Islands and Turkey cruise options as well.
Food for thought? I certainly think so. What about you?