Asian specialist cruises operator, Star Cruises, has announced that it’s 42,000 ton SuperStar Libra will begin a series of three and four night cruises around Malaysia and Thiland from September 3rd.
The voyages will allow passengers to embark the ship at either Port Klang- the main port of Kuala Lumpur, at Georgetown on the Malaysian island of Penang, or at the popular Thai tourist resort of Phuket.
The idea behind the repositionng is to broaden the ship’s accessibility to passengers holidaying on mainland Malaysia and Thailand, and perhaps tempting them into adding on a short, port intensive cruise to a Far East holiday itinerary.
The ship itself has an interesting history; built for Norwegian Cruise Line in 1988 as the Seaward, she was that company’s sole new build of the entire 1980’s. She typically sailed from Miami to the Eastern and Western Caribbean on week long deployments, a role she continued in for some time after being restyled as the Norwegian Sea.
The ship became too small and inflexible to fully showcase the new Norwegian ‘Freestyle Dining’ concept of the new century. The company, then part of Genting Group, seconded the ship to it’s Asian affiliate, Star Cruises.
Renamed as Sperstar Libra, she sailed for one season in the Mediterranean, on cruises that marked the Asian operator’s one and only foray to date outside of eastern waters. Later, she would be joined in Asia by other ex-Norwegian stalwarts Superstar Aquarius (the former Norwegian Wind) and her sister ship, Superstar Gemini, the former Norwegian Dream. At one stage, the ship was sailing cruises exclusively tailored to the Indian market.
Between them, this trio of smaller, more intimate ships have proved very popular with the Asian domestic market. But, with the introduction of newer, larger ships to the Genting portfolio, there now seems to be a conscious effort afoot by Star Cruises to introudce at least one of these classic vessels to a more international market.
I hope a similar scenario plays out for the two sisters mentioned above, built in 1992 and 1993 respectively. While Star Cruises did indeed achieve regional dominance in the Asia market, there are now many more competitors muscling in and expanding in that vibrant cruise region. Some diversity is clearly needed.
Until now, the line has been astonishingly reluctant to showcase it’s highly styled and much lauded product across Europe and North America. Quite why remains something of a mystery, but perhaps this first, cautious redeployment of the fondly remembered SuperStar Libra is a postive sign. Like the Libra sign itself, it’s all about achieving a harmonious balance.
Interesting times, for sure. As ever, stay tuend for updates.